Linking and BacklinkingAre terms that refer to the strategy of SEO (search engine optimisation) improvement techniques. Everyone wants a better ranking in Google, everyone wants to be on page one and above their competitors. How is this done? What does it take?Currently in Australia search marketing expenditure is nearly 30% bigger than online development. People are starting to realise that being on page one has major financial benefits and are willing to pay to get there.Linking and Backlinking are one of the many strategies that are popular with many SEO companies.