Links links and more links

Linking and BacklinkingAre terms that refer to the strategy of SEO (search engine optimisation) improvement techniques. Everyone wants a better ranking in Google, everyone wants to be on page one and above their competitors. How is this done? What does it take?Currently in Australia search marketing expenditure is nearly 30% bigger than online development. People are starting to realise that being on page one has major financial benefits and are willing to pay to get there.Linking and Backlinking are one of the many strategies that are popular with many SEO companies. The method and quality of your link is very important to improving your Google rank. As the net is big popularity contest, the sites with the best links and most links usually appears at the top of the heap. Linking is about getting the most popular sites on the web to link to your site.That means the Google robot (its actually a mathematical formula/program) measures that really popular sites refer/link to your site for info and gives you a high rank. So the quality of the backlink to your site is the most important and sites that have a high page rank (or PR of 6 and above) are of high quality because they have a lot of traffic/people visiting them on a regular basis.There are easy links and common directories that people can easily link to their websites, however as your competitors do this too you will need to engage the help of a specialised SEO company to lift you above your competitors.The SEO tactics and strategies are always designed to improve your rank over time, the net is changing rapidly so don't be left behind start linking today.