Do You Schema?
Is your website speaking a language only you understand, while Google’s left scratching its head?
That’s where Schema comes in.
Think of Schema as the GPS for search engines. It tells Google exactly what your business does, where you are, and when you’re open, so you don’t get lost in the vast online wilderness.
Why should your business care?
✅ Your business listings get those eye-catching star ratings and useful details that make customers click click click.
✅ No more confusion over your opening hours, contact info, or service areas
✅ You stand out from competitors who haven’t yet upgraded their online presence
Here are some quick tips to get started:
1. Add your ABN and trading hours (in 24-hour format)
. Example: If your café is open from 8 am to 6 pm, mark it as “08:00” to “18:00” in your Schema. This helps Google show accurate opening times in local search results.
2. Specify your service areas clearly
. Example: If you’re a plumber servicing Melbourne’s eastern suburbs, include those suburbs in your Schema markup to appear in relevant local searches.
3. Include product or service details
. Example: A landscaping business can add Schema to highlight services like “garden design,” “lawn maintenance,” and “irrigation installation.” This helps Google match your business to specific customer queries.
4. Use Review Schema to showcase customer feedback
. Example: If you have great Google reviews, add Review Schema so those star ratings appear directly in search results, building trust and attracting more clicks.
If your local SEO strategy still feels like guesswork, adding structured data could be the game-changer you need. Because in today’s digital world, being clear and easy to find isn’t optional, it’s essential.
If you want to know more about advanced tips for optimising schema markup for search engines, then let’s chat – call us today or email; post@designpost.com.au
