AI tools have made content output a hell of a lot easier and regenerating sameness faster. Everyone now has access to the same AI engines, the same words, the same ol ideas, regurgitated.
So, where does that leave us?
It leaves us with a new kind of value: authentic difference, accompanied by a side order of conscious resonance. Read anything funny lately? Wit, character and inane humour have been fully substituted with emojis and bracket faces : ( ; ) :()
Your story, your tone, your conviction, and a little bit of the absurd that is you and your professional life.
The things no algorithm can clone yet!
Could this be your new competitive advantage?
AI can help you output more, but it can’t care for you.
It can generate text for you,
but it won’t make you Samuel Beckett; we already have had one of them:
Merci, c’est bon, Sammy. And most people won’t believe it.
Belief in what you do and who you help has become the new scarcity.
The Cost of Being Forgettable
Too many businesses spend more time trying to sound professional than trying to sound human. In a world drowning in “better,” the brands that endure are those willing to sound like someone, not everyone.
Different isn’t decoration — it’s direction, design thinking, experience and expertise.
It’s a declaration of identity that gives people a reason to choose you.
The Opportunity!
Here’s the good news: the moment you stop chasing “better,” you start freeing yourself to be “different.” You stop competing and start leading. You stop shouting and start resonating and getting noticed.
What the hell is perfection anyway? What about presence and choosing where your attention goes?
Have the courage to show up as you are, clearly, consistently, and with purpose.
And if you’d like, I can offer my assistance and help sound out some genuine ideas. Remember, we can go further together.
Call me 0401 199 021 and let’s get this party started.
