Direct Mail Campaigns

How do you create direct mail that your audience will open, read, and respond to?

Although organisations such as the Direct Marketing Association, founded in 1917, have devoted decades of testing and research to the question, there is no magic formula that guarantees a successful direct-mail campaign.

However, you can learn from experience - Design Post has over 18 years experience in creating successful campaigns for our clients - Australian Tax Office, Tupperware Australia and many other businesses.
The success of a direct mail campaign can be broken down into three primary components:

1. The mailing list or target audience

2. The offer or incentive for the customer to buy the product

3. The creative package or communication message conveyed in the overall package

Along with these major components our DM team will craft a program that covers;

• Understand Audience Hot Buttons
• 
Finding the Right Mailing List
• Selecting the Right Format and Offer
• Measurable Results and Effectiveness

If you know the value of communicating with your customers and prospects on regular basis
- call Design Post on 03 9899 3100
or down load one of our free eBooks